INFO
BINK
Bink is a project focused on improving how teens find trustworthy reproductive health information online. Through research, interviews, and competitive analysis, we explored gaps in current education and designed a non‑intrusive Chrome plugin that meets teens where they are, guiding them to reliable resources and support throughout their health journey.
Finding accurate medical information can be a rabbit hole. Bink is here to help you hop out of it.
TIME
2 months
TOOLS
Figma
TEAM
Group of 4
ROLE
UX Designer
UX Researcher
THE PROBLEM
THE PROBLEM
Reproductive health education in Georgia has major gaps in knowledge and inclusivity, leaving many teens misinformed, uncomfortable asking questions, and unaware of their health, rights, and resources.
Reproductive health education in Georgia has major gaps in knowledge and inclusivity, leaving many teens misinformed, uncomfortable asking questions, and unaware of their health, rights, and resources.
"If I got pregnant I would probably just drink alcohol or slam myself into a wall"
"If I got pregnant I would probably just drink alcohol or slam myself into a wall"
Teen participant from our interviews
Teen participant from our interviews
THE SOLUTION
THE SOLUTION
Bink is a non-intrusive educational plugin that meets teens where they're at in their reproductive health journey.
Bink is a non-intrusive educational plugin that meets teens where they're at in their reproductive health journey.
KEY FEATURES
KEY FEATURES
01
Provides non-judgmental in-context help when searching about reproductive health information
Provides non-judgmental in-context help when searching about reproductive health information
02
Can point users to local resources, making their Google searches actionable
Can point users to local resources, making their Google searches actionable
03
Notifies users of possible misinformation and directs them to trustworthy sources
Notifies users of possible misinformation and directs them to trustworthy sources
04
Provides customization for privacy and search history settings
Provides customization for privacy and search history settings
PROJECT TIMELINE
PROJECT TIMELINE
This 4 month project started with a broad problem space and was refined through research and ideation to zero in on the right solution
This 4 month project started with a broad problem space and was refined through research and ideation to zero in on the right solution
DISCOVERY RESEARCH
DISCOVERY RESEARCH
During our discovery research, we wanted to understand the current state of Sex Education in Georgia. We found that…
During our discovery research, we wanted to understand the current state of Sex Education in Georgia. We found that…
Sex Education in GA…
Sex Education in GA…
01
Is Uncomprehensive
Is Uncomprehensive
Sex education in Georgia is not required to be comprehensive, is not required to include consent instruction, and allows parents to excuse their children from all or part of the curriculum with a written note.
Sex education in Georgia is not required to be comprehensive, is not required to include consent instruction, and allows parents to excuse their children from all or part of the curriculum with a written note.
02
Is Ineffective
Is Ineffective
In a pilot study of 26 teens, 81% got 7 of 12 STI questions wrong. Only 33% of Georgia secondary schools teach all 20 of the CDC’s critical sexual education topics (SIECUS).
In a pilot study of 26 teens, 81% got 7 of 12 STI questions wrong. Only 33% of Georgia secondary schools teach all 20 of the CDC’s critical sexual education topics (SIECUS).
03
Lacks Resource Provision
Lacks Resource Provision
Organizations like Teen Matters, provide confidential healthcare and education for teens under GA law - but most teens aren’t aware these services exist.
Organizations like Teen Matters, provide confidential healthcare and education for teens under GA law - but most teens aren’t aware these services exist.
TARGET USER
TARGET USER
We decided to narrow our focus on [Teens (11-19) from conservative areas that have a menstrual cycle] because their health experience would be most impacted from poor sex education.
We decided to narrow our focus on [Teens (11-19) from conservative areas that have a menstrual cycle] because their health experience would be most impacted from poor sex education.
USER RESEARCH
USER RESEARCH
To really understand the issue, we dug into real experiences of teens and community members, uncovering hidden barriers, gaps, and key considerations like privacy, preferences, and how current solutions fall short.
To really understand the issue, we dug into real experiences of teens and community members, uncovering hidden barriers, gaps, and key considerations like privacy, preferences, and how current solutions fall short.
01
Survey
Survey
30 Participants
30 Participants
Explore what motivates teens to seek sexual care or education, where they get information, and what makes services feel accessible and private.
Explore what motivates teens to seek sexual care or education, where they get information, and what makes services feel accessible and private.
02
User Interviews
User Interviews
6 Participants
6 Participants
We spoke with teens, Teen Matters, and health educators to uncover knowledge gaps, online influence on teens, and barriers to accessing sex education and care.
We spoke with teens, Teen Matters, and health educators to uncover knowledge gaps, online influence on teens, and barriers to accessing sex education and care.
03
Competitive Analysis
Competitive Analysis
8 Products/Services
8 Products/Services
We looked at existing solutions that aim to address these issues and evaluated their strengths and weaknesses
We looked at existing solutions that aim to address these issues and evaluated their strengths and weaknesses
04
HTA
HTA
Hierarchical Task Analysis
Hierarchical Task Analysis
From our interviews and competitive analysis, we focused our HTAs on two stressful moments in teens’ health journeys: handling a pregnancy scare and managing menstrual health.
From our interviews and competitive analysis, we focused our HTAs on two stressful moments in teens’ health journeys: handling a pregnancy scare and managing menstrual health.
DESIGN REQUIREMENTS
DESIGN REQUIREMENTS
After synthesizing our research, we defined key design requirements. At a high level, our solution muse be…
After synthesizing our research, we defined key design requirements. At a high level, our solution muse be…
Nonjudgemental
Nonjudgemental
The design should provide non-judgmental access to services and present info in a way that doesn’t stigmatize the topic area
The design should provide non-judgmental access to services and present info in a way that doesn’t stigmatize the topic area
Culturally Sensitive
Culturally Sensitive
Different cultures view reproductive health differently, and the product should be inclusive of these perspectives
Different cultures view reproductive health differently, and the product should be inclusive of these perspectives
Address User Priorities
Address User Priorities
The design should include a variety of topics, addressing what individual teens prioritize and want to know more about
The design should include a variety of topics, addressing what individual teens prioritize and want to know more about
Confidential
Confidential
Privacy and confidentiality should be prioritized, for teens' safety
Privacy and confidentiality should be prioritized, for teens' safety
Easy to Use
Easy to Use
Design should feel intuitive and understandable
Design should feel intuitive and understandable
Address Knowledge Gap
Address Knowledge Gap
Inclusivity for those who have a robust sexual education background and those who don’t
Inclusivity for those who have a robust sexual education background and those who don’t
Inclusive & Gender Neutral
Inclusive & Gender Neutral
LGBTQ+ youth, youth of color and low-income youth face added barriers to care; gender-neutral language is essential since not everyone who menstruates is a woman.
LGBTQ+ youth, youth of color and low-income youth face added barriers to care; gender-neutral language is essential since not everyone who menstruates is a woman.
Consider Support Roles
Consider Support Roles
Consider the role of parents, school educators, and partners.
Consider the role of parents, school educators, and partners.
Consider Stages of Life
Consider Stages of Life
The design should address users in a variety of stages of life and grow alongside them
The design should address users in a variety of stages of life and grow alongside them
IDEATION
IDEATION
After brainstorming exercises, we sketched out 10 of our best ideas and got feedback from users
After brainstorming exercises, we sketched out 10 of our best ideas and got feedback from users
Health Service Van
Health Service Van
High School Bathroom Redesign
High School Bathroom Redesign
Anonymous Sex Ed Buddy System
Anonymous Sex Ed Buddy System
Gamified Education Modules
Gamified Education Modules
Delivery System for RH Products
Delivery System for RH Products
Sexual Violence Prevention Class
Sexual Violence Prevention Class
Chat app for Healthy Relationships
Chat app for Healthy Relationships
Chrome Plugin for Reproductive Health
Chrome Plugin for Reproductive Health
App for Navigating Teen Dating
App for Navigating Teen Dating
App4life Tracker
App4life Tracker
FEATURE IDEATION
FEATURE IDEATION
We got strong feedback that the Chrome plugin best fit our goals, so we moved forward with it. As a team, we brainstormed features based on user needs and design requirements.
We got strong feedback that the Chrome plugin best fit our goals, so we moved forward with it. As a team, we brainstormed features based on user needs and design requirements.
WIREFRAMING + USER TESTING
WIREFRAMING + USER TESTING
Before finalizing our design, we tested a mid fidelity prototype with 4 participants to evaluate the effectiveness of our features through task-based interviews.
Before finalizing our design, we tested a mid fidelity prototype with 4 participants to evaluate the effectiveness of our features through task-based interviews.
USER TESTING KEY FINDINGS
USER TESTING KEY FINDINGS
01
Education First
The focus of Bink should be on education and resources. Feedback on the pregnancy test feature suggests prioritizing information and support over transactional features
02
Privacy Options
User's wanted more privacy protections such as search history functions or password protections.
03
Source Transparency
Users want transparency in how information is vetted. Clearly communicating source credibility and providing quick access to details will build trust and empower informed decisions.
04
Intentionality
Design choices, from visual elements to functional features, should be used more intentionally. For example, our card design left users a little confused about the hierarchy and importance of information.
DESIGN SYSTEM & STYLE GUIDE
Bink Bunny
Bink Bunny
Bink Bunny is a comforting companion for teens, easing anxiety and fostering a non-judgmental, approachable experience that makes them feel less alone.
Bink Bunny is a comforting companion for teens, easing anxiety and fostering a non-judgmental, approachable experience that makes them feel less alone.
Typography
We chose Avenir LT Pro for its versatility, legibility, and friendly, approachable style, aligning with our goal of a non-judgmental, user-friendly design
We chose Avenir LT Pro for its versatility, legibility, and friendly, approachable style, aligning with our goal of a non-judgmental, user-friendly design
Color Palette
Color Palette
We chose a gender-neutral color scheme to adhere to our design requirements. Bright yellow and orange add a friendly tone and highlight key actions, while pink and green accents add pops of color. The palette is modern, eye-catching, and inviting without being overwhelming.
We chose a gender-neutral color scheme to adhere to our design requirements. Bright yellow and orange add a friendly tone and highlight key actions, while pink and green accents add pops of color. The palette is modern, eye-catching, and inviting without being overwhelming.
Spacing
Spacing
Our 4-pixel spacing ensures consistency across pages and components, creating a cohesive, trustworthy design.
Our 4-pixel spacing ensures consistency across pages and components, creating a cohesive, trustworthy design.
Iconography
Iconography
For iconography we used Material Design icons so our icons are consistent with Google Chrome, ensuring a more seamless experience for our users.
For iconography we used Material Design icons so our icons are consistent with Google Chrome, ensuring a more seamless experience for our users.
HIGH FIDELITY PROTOTYPE
HIGH FIDELITY PROTOTYPE
Onboarding
Onboarding
We prioritized onboarding to personalize Bink and address safety concerns by allowing teens to customize privacy settings for notifications and search history. To better support users, we also collected their age, state, and confidence in their reproductive health journey.
We prioritized onboarding to personalize Bink and address safety concerns by allowing teens to customize privacy settings for notifications and search history. To better support users, we also collected their age, state, and confidence in their reproductive health journey.
Resources & Information
Resources & Information
When you search something relevant to reproductive health, Bink can provide trustworthy and local resources before you jump into the internet rabbit hole.
When you search something relevant to reproductive health, Bink can provide trustworthy and local resources before you jump into the internet rabbit hole.
Identifying Misinformation
Identifying Misinformation
Teens often encounter misinformation about reproductive health online. Bink helps them identify inaccuracies, understand their roots, and find trustworthy sources, while addressing cultural and religious influences with sensitivity.
Teens often encounter misinformation about reproductive health online. Bink helps them identify inaccuracies, understand their roots, and find trustworthy sources, while addressing cultural and religious influences with sensitivity.
Here for Emotional Support
Here for Emotional Support
Bink is here for you when you're searching heavy topics and can direct you to the help you need
Bink is here for you when you're searching heavy topics and can direct you to the help you need
FUTURE IMPROVEMENTS
FUTURE IMPROVEMENTS
01
More Interviews
More Interviews
Due to age-related restrictions, we could only interview teens aged 18+. In the future, we would aim to gain research access to more accurately interview our target user
Due to age-related restrictions, we could only interview teens aged 18+. In the future, we would aim to gain research access to more accurately interview our target user
02
Talk to Health Experts
Talk to Health Experts
During this project, we weren't able to engage with medical professionals in the teen health space. These expert insights could have enhanced aspects of our design such as onboarding, making the overall product even more impactful.
During this project, we weren't able to engage with medical professionals in the teen health space. These expert insights could have enhanced aspects of our design such as onboarding, making the overall product even more impactful.
03
Explore More Illustrations
Explore More Illustrations
We received positive feedback on our illustrations and could explore diversifying Bink and other visuals to make the user experience even more engaging.
We received positive feedback on our illustrations and could explore diversifying Bink and other visuals to make the user experience even more engaging.