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PROJECT BRIEF
Take a look into current medical experiences and design a pharmacy of the future that encourages the increased participation of clinical trials. Industrial design students will work with architecture students to design a physical space and user experience that is cohesive.
TIMELINE
January - May 2023
MY ROLE
UX Designer, Brand Designer
TOOLS
Figma, Adobe Creative Suite, Animation, Branding, Illustration
This was a team project - I WORKED WITH:
SARAH SHIN (ARCHITECT)
ELIZA SEO (DESIGNER)
01
USER RESEARCH
Taking a look into the current pharmacy experience for women
INTERVIEWS
5 women who live in Georgia (18-22)
OUR DEMOGRAPHIC
WHY WOMEN?
Historically, women have been left out of medical research, and participate in less clinical trials than men. This is even more relevant in women from low income communities.
For many low income communities, minorities, and women, medical distrust is a huge barrier for receiving adequate health care. So our goal was to focus in on one of these groups (women ages 14-30) and conduct user research to gain insight into why this demographic has such a negative view on medical interactions.
KEY FINDINGS
PRELIMINARY RESEARCH
1
There are 11.5 MILLION women currently using contraceptives in the United States, and a large amount of these are purchased at pharmacies
2
59.5% of women say they go to a pharmacy at least once a month
3
Only 1/4 of these women said they have spoken to pharmacy staff about contraceptions
KEY FINDINGS
USER INTERVIEWS
1
Many women we interviewed described they “felt [embarrassed] [confused] [judged] [scared] [uncomfortable] [ashamed]” in many pharmacy experiences
2
The current pharmacy space doesn’t give young women the safe space to ask questions and concerns regarding the drug or procedure they are given
3
Interviewees felt that privacy was lacking in the pharmacy space
4
Someone who had guidance when they were going to the pharmacy had an overall better experience than those who didn’t have anyone
5
SEX ED IN GEORGIA
Many of out interviewees expressed they felt like the public school system in Georgia had failed to properly educate them about their bodies and contraception options, so we did a little research on this and discovered....
percent of Georgia secondary schools taught students about the benefits of being sexually abstinent in a required course
percent of Georgia secondary schools taught students all 20 critical sexual health education topics in a required course
The Georgia state curriculum for Sex Education is not required to be medically accurate.
If schools are failing to educate young women, we decided that we wanted to create a judgment-free space that would give them the opportunity to learn and have conversations about their health.
USER JOURNEY MAP
USER INTERVIEWS
Individual who has had poor access to primary education
Individual who has had access to good primary education, most likely from parents/friends/doctors
PERSONAS
STEPHANIE 21
College Student
Bio
Needs
Stephanie is a junior in college and considers herself to be very educated about women’s health. Stephanie was raised in a home that was very open about subjects such as birth control and menstrual health, however she still feels discomfort during certain interactions at doctors offices and pharmacies - she would rather talk to her parents about sensitive health issues first.
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A space free of judgment that makes her feel as comfortable as talking to her parents
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A personal and trusted relationship with a medical professional
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A sense of privacy
CHRISTINE 18
High School Student
Bio
Needs
Christine is a senior in high school and has lived in Atlanta her entire life. Coming from a conservative community, she feels like she’s very uneducated about women’s health and feels pretty unprepared to be on her own. Christine has a slight distrust of the medical system and is aware of the many stigmas that surround women's health, so she is hesitant about reaching out to someone for advice.
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A trustworthy figure to talk through her health questions and educate her
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A non intimidating and comforting space to have these conversations
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Access to trustworthy information
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A sense of privacy
OUR MISSION
Our goal is to design a user experience that will alleviate discomfort and judgment that is felt by women within the current pharmacy system.
By creating a space and its interactions centered around privacy, safety, community, and education, we can encourage women to prioritize their health and become more well-informed about their options.
02
SITE
Proposed Pharmacy Location
4
5
2
1
3
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OUR SITE
2
KIPP WAYS ACADEMY
ATL Public School
3
ANOTHER CHANCE OF ATL
Non-profit that provides support for the homeless
4
GEORGIA HARM REDUCTION COALITION
Facilitates closer access to prevention and health services for those involved in high-risk activities
5
CITY OF REFUGE
Helps individuals and families transition out out of crisis
The proposed building is located in the Washington Park area of Atlanta, Georgia, which is near the Mercedes Benz Stadium and State Farm Arena. The surrounding area includes homes, apartments, schools, and organizations that promote health and dignity within vulnerable communities.
03
BRANDING
Designing a friendlier pharmacy experience
SALUS HEALTH
Salus is the Roman Goddess of safety and wellbeing. Since we were designing a space where women would feel safe, we thought this would be a great name for our pharmacy.
LOGO
COLOR PALETTE
Pantone 356
#347743
White
#FFFFFF
Pantone 271
#9C92C2
Pantone 289
#0A3CA2
Pantone 1795
#C63A32
Pantone 716
#E48936
TYPOGRAPHY
CHARACTER DESIGN
We wanted to design an experience that felt friendlier and more welcoming than traditional medical spaces, so we designed character we could use on various branded items to add more delight to the user experience.
04
BUILDING AND SPACES
Privacy, safety, community, and education in architecture and user experience
COMMUNITY CENTER
NATURAL HEALTH
The outdoor community space is a large, sheltered area located beneath a clinic. It is designed for various outdoor activities such as yoga, gardening, and has a playground. The space is enclosed by curved walls, creating a sense of privacy and security, while still allowing people to enjoy the sun or shade. The community space promotes the message that our pharmacy isn't just a place for medical health, but a place for overall well-being.
SALUS CAFE
REDESIGNING THE WAITING ROOM
The cafe is designed to be a “waiting room” option and offer a community space for our users. Customers can grab quick and inexpensive coffees and snacks while waiting for their appointments or after/before browsing the pharmacy.
COFFEE CUP DESIGN
Includes information regarding clinical trials if you scan the QR code on the back of the sleeve.
PHARMACY
DISCRETION AND PERSONAL CONTACT
In the current pharmacy system, a customer would browse through shelves of products, and after finding what they need, they carry it to the front of the store to checkout.
However, during our interviews, we found that depending on what products women are buying, this system can sometimes cause them to feel embarrassed or judged
So or our system, products would be displayed individually.
After finding the product they need, the customer would approach a staff member and checkout on the staff’s tablet. After that, the staff would retrieve the product from storage and hand the customer’s purchase to them in a private bag.
Not only does this create a more intimate interaction between the customer and the staff, but this can also create an opportunity for discussion and questions on the specific product.
If you've ever been to an apple store or glossier, they utilize a similar model
BAG DESIGN
The bag also has a QR code that takes the user to information about clinical trials so when the user exits our pharmacy, they still have the opportunity to be educated on how they can help out their community.
CLINIC
PROVIDING A SAFE SPACE
Our clinic utilizes a mezzanine to separate the exam rooms from the pharmacy, cafe and community center to create a private space that patients would feel safe in.
The clinic includes a lounge area dedicated to patients who are receiving a consultation (individuals who prefer a more private space)
Our system uses a buzzer/text message system, patients can be notified when doctor is ready to discretely enter the exam room. You can check out how this system works in Technology and Storyboards.
05
TECHNOLOGY
Adding another layer of privacy
PICKING UP A PRESCRIPTION IN APP
If a customer downloads the Salus app, they can check into different appointments and prescription pickups on their mobile phone. Once they click "I'm Here," a staff member will bring out their prescription to them in a bag.
CHECKING INTO AN APPOINTMENT IN APP
Customers that check into their appointments on the app can choose to wait in the pharmacy, cafe, or private waiting room. When the doctor is ready, the user will receive a notification that will tell the the room number they need to go to for their appointment.
CHECKING INTO AN APPOINTMENT ON KIOSK
For customers that may not have access to a mobile phone or the app, we have a kiosk check-in system. After users check-in on the kiosk, a buzzer is dispensed that will notify them when their doctor is ready. The buzzer also displays the room number the user will have their appointment in.
For customers that check-in with a staff member, the staff member will give them a buzzer.
06
STORYBOARDS
Proposed user experience
PHARMACY STORYBOARD
Customer enters pharmacy
Customer is greeted by staff and asked if they need help with anything
Customer has the option to pick up a product or prescription through staff, kiosk, or app. In this scenario, the customer just wants to browse
Customer browses
Customer checks out with staff 1:1 on iPad
Customer waits in cafe
Staff brings private bag out to customer and asks if they have any questions
Customer leaves pharmacy
CLINIC STORYBOARD
Customer enters pharmacy
Customer is greeted by staff and asked if they need help with anything
Customer has the option to check-in through staff, kiosk, or app
Customer walks through mezzanine
Customer can wait in cafe, waiting room, or pharmacy. She chooses to wait in the private waiting room
Customer gets notified that their doctor is ready with app or buzzer
Customer has her consultation
Customer leaves pharmacy
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